The People Behind AccountTouch

How Pete Ladis and Nick Howell Are Redefining Beverage Alcohol Sales Technology

Every meaningful innovation begins with people who truly understand the problem. AccountTouch is no exception.
Our platform is built on the experience, hard lessons, and industry obsession of two founders who have spent more than a decade working alongside beverage alcohol sales teams. Today, AccountTouch is reshaping how reps operate in the field because it was created by leaders who have lived the exact challenges reps face every day.
This is the story of Pete Ladis and Nick Howell.
This is the story of AccountTouch.

A Journey Rooted in Experience

Before AccountTouch, Pete and Nick were part of the team behind Lilypad CRM, one of the early category-defining platforms in beverage alcohol technology. Pete co-founded the company, while Nick served as the Lead Engineer responsible for translating complex field workflows into software that was simple, reliable, and intuitive.
They spent years meeting owners behind the bar, riding with reps, walking warehouse floors, and listening to distributors. They saw firsthand how chaotic and fragmented field sales can be when the tools rep use are outdated or difficult to manage.
Lilypad helped solve the first generation of challenges in the industry. It organized reps, gave leadership more visibility, and introduced structure to a world that had relied heavily on manual processes. The company went on to scale nationally and ultimately exited successfully.
But even after that success, Pete and Nick recognized something important. The industry had evolved, roles had expanded, and expectations had grown. Yet the technology available to reps had not kept up.
They saw the gap and built AccountTouch to fill it.

Why AccountTouch Exists

AccountTouch was created with one mission.
Empower beverage alcohol sales reps to sell more, grow more, and move through their day with confidence.
Reps deserve technology that removes friction.
Leadership deserves visibility that drives action.
Brands deserve a platform built specifically for the beverage alcohol world.
As Pete says:
“Reps don’t need more noise. They need clarity. If technology can eliminate the busywork and show them exactly where to go, who to talk to, and what to do next, that’s when the magic happens.”
AccountTouch brings that clarity to life.

AI-Powered Selling for a New Era

AccountTouch uses AI to simplify, accelerate, and enhance the daily rhythm of field sales. Our AI Insights engine gives reps instant summaries, risks, opportunities, and next steps so they walk into every account prepared.
Clients are already experiencing immediate ROI the moment they go live.
They are spending less time searching for information and more time in front of customers. They are documenting activities faster than ever before. They are improving territory coverage. They are making better decisions because insights are delivered at the moment they are needed.
What once took hours now takes minutes.
What once required guesswork now happens with confidence.

Simplicity Built Into Every Workflow

AccountTouch is intentionally designed around the real-life workflow of a beverage alcohol sales rep.
• Smart route planning that reduces wasted drive time
• One-tap touches and fast note logging
• Instant account search with preloaded business information
• Phone contact importing and dial-out from the app
• Smart notifications that help reps stay proactive
• AI-powered insights that provide context in seconds
Every feature has a clear purpose.
Make the rep faster. Make the rep smarter. Make the rep more effective.

Built by People Who Care Deeply About the Industry

Pete and Nick didn’t build AccountTouch to create another generic CRM. They built it to elevate the entire beverage alcohol ecosystem.
They believe that when you empower the rep, the entire supply chain benefits. They believe simplicity is a competitive advantage. They believe great software should disappear into the background so the rep can focus fully on selling and relationship building.
Their years of experience, passion for the space, and commitment to the people who sell the products we all enjoy form the foundation of AccountTouch.
And this is only the beginning.

The Future of Beverage Alcohol Field Sales Starts Here

AccountTouch is not an iteration of what came before. It is a new chapter for the industry.
A platform shaped by industry veterans, powered by modern technology, and built with a simple promise.
Make life easier, smarter, and more productive for every rep in the field.
If you’re ready to equip your team with tools that transform how they sell, AccountTouch is ready for you.